What Does a Spa Manager Do? Duties and Responsibilities

Are you ready to lead a thriving wellness team and elevate the guest experience? Understanding a spa manager’s duties and responsibilities is the first step toward ultimately achieving a rewarding spa manager career. This role puts you at the center of spa operations—overseeing staff, guiding guest experiences, and ensuring smooth day-to-day management. At PCRK Group, you can explore wellness careers in a supportive, growth-focused environment across our 131 Massage Envy locations nationwide.

Spa Manager Job Description and Core Duties

A spa manager’s duties and responsibilities at PCRK Group comprise overseeing daily operations and setting key performance indicators (KPIs) to meet financial and marketing targets. In addition to managing daily operations, a spa general manager focuses on building a strong team and creating an environment where clients feel welcomed and supported on their wellness journeys. 

Sales, Leadership, and Guest Care

Core spa manager responsibilities include overseeing sales initiatives and ensuring guests receive outstanding service. This includes promptly addressing guest concerns to maintain satisfaction, foster loyalty, and promote a positive spa experience.

KPIs and Performance Expectations

Spa managers are accountable for hitting goals like membership growth, service hours, and guest satisfaction. These metrics help keep the spa profitable while ensuring a consistent, high-quality experience for every guest.

Skills and Qualifications

Those pursuing a spa manager career should have the following traits and qualifications: 

  • Leadership and Problem-Solving Skills: Strong leadership, clear communication, and solid operational know-how are important. Spa managers should be comfortable handling challenges, whether it’s a dissatisfied client, a conflict between team members, or a maintenance issue.
  • Team Management and Wellness Knowledge: A bachelor’s degree in hospitality management, business administration, or a related field is often preferred, and wellness certifications are a plus. Managers should also know how to lead a team and understand wellness services so they can support both staff and a great guest experience.

While working at PCRK Group, we encourage our spa general managers to invest in continuous education and leadership training, which helps them to grow both personally and professionally. You can also explore other management roles within our organization, including learning the differences between an assistant spa manager vs. a spa manager.

Salary and Career Outlook

The outlook for spa management careers is strong, especially as the wellness industry continues to grow and demand skilled leaders.

  • Nationwide, about 1.1 million managerial openings are projected each year between 2024 and 2034.
  • Spa manager salaries have increased by up to 14% over the past five years, typically ranging from $46,450 to $84,934 annually.


At PCRK Group, spa managers enjoy competitive pay, benefits, and the chance to earn bonuses tied to membership growth and service goals. As we continue to grow across the U.S., managers can take on higher leadership positions or focus on specialized areas within wellness, creating a career with long-term growth potential.

Growing in Spa Management Careers

We prioritize career development at PCRK Group in the following ways: 

  • Continuous Growth and Diverse Career Paths: Spa managers can explore different career paths within our organization, with opportunities for advancement based on their performance and leadership abilities. If you’re interested in advancing your wellness career, we offer ongoing opportunities to transition into higher-level positions. Some examples include becoming a wellness practitioner and embracing massage therapist benefits at franchise spas
  • Thriving in a Nurturing Work Culture: Our company culture of ‘People, Care, Results, and Kindness’ demonstrates how wellness professionals thrive at PCRK Group. With free education, networking, and volunteer opportunities, we equip wellness professionals to take on more responsibility and leadership within our organization.

Apply for Spa Manager Roles at PCRK Group

A spa manager’s duties and responsibilities make this role ideal for anyone passionate about wellness and leadership, as well as delivering exceptional guest experiences. By excelling in this position, you help create a welcoming, high-performing spa environment that supports both staff and clients. If you’re ready to make an impact in the wellness industry, consider joining PCRK Group at one of our 131 Massage Envy locations nationwide.

Ready to embrace a fulfilling wellness career by joining a company that cares about your professional success? Contact PCRK Group now. We have the resources you need so you can help guests achieve better wellness—one treatment at a time.